Meet The Jade.
This project began with the idea of creating a luxurious boutique hotel brand based in Charleston, SC. Inspired by the city's rich history and cobblestone charm, I developed The Jade—a name that symbolizes wealth, luck, and beauty. From the brand mission to the visual identity, I focused on bold, vibrant colors and meaningful design choices that reflect both the elegance of a five-star stay and the uniqueness of Charleston. The result is a modern brand that feels elevated, personal, and far from expected.
I also created a range of branded design pieces, including custom wallpapers, in-room items like soaps, shampoos, and slippers. This brings The Jade experience to life from every angle.
