This branding concept reimagines a Rhode Skincare pop-up in downtown Los Angeles, inspired by the brand’s clean, minimalist aesthetic and Hailey Bieber’s strong LA presence. I designed custom storefront graphics, social media promos, packaging, and a collaborative Erewhon smoothie stand featuring her signature “Strawberry Glaze” drink. The visual identity blends soft blush and cream tones with subtle LA-inspired elements, like a wave-effect logo nodding to the Hollywood Sign and a star representing the Walk of Fame.