Phi Mu Bid Day

For our Bid Day event, I created and led the theme “Honey, I’m Home” . A playful, sweet concept brought to life through thoughtful design and fashion-forward details. I developed the color palette (light blue, brown, and light yellow) and executed the visual identity across custom pieces like embroidered baby tees featuring a honey bear, as well as tote bags and stickers for new members. To elevate the look, I incorporated fun accessories like jackets and boots, blending cozy charm with trend-driven style.

From initial moodboards to final execution, here’s a look at how the concept came to life: